Back to that restroom, New Year 1988: One of the guys, sitting there, making plans, is Patrik Rejneborg. Together with his friend Lars Helgesson, who has also been interested in the gold industry, they decide, there and then, to start a gold company with ring manufacturing! That will be the beginning of Guldbolaget in Bergkvara. And it was a real great start. In the same year, the law changes regarding the widow’s pension and Sweden breaks the wedding record this year. For Guldbolaget, this means a flying start with the production of wedding rings.
Present time: A lot has happened since that New Year’s Eve party 1989. Today Patrik and his wife Charlotta run Guldbolaget as a family business. In the years that have passed, the family has expanded with the three children Hugo, Filippa and Beata, who today, are all on the way to becoming adults themselves. The basement area of the former furniture store has been expanded to include the entire three floors of the old store. Modern technology and design are combined with genuine craftsmanship.
About 20 employees work in the company to manufacture rings for hundreds of retailers in mainly Sweden and Norway. For Charlotta and Patrik, it is the passion for manufacturing, the desire of development and the excitement of the business itself that drives them. Each ring, manufactured at Guldbolaget, is unique and is only created when a specific order has been placed. Guldbolaget in Bergkvara is, to a large extent, a family business, actually Sweden’s largest family-owned gold company.
For the Rejneborg family, the line between private life and business is subtle. Life, family and business, have over the years been woven together into a lifestyle.