Back to that restroom, New Year’s 88–89: One of the guys sitting there making plans is Patrik Rejneborg. Together with his friend Lars Helgesson, who has also been interested in the gold industry, they decide there and then, to start a gold company with ring manufacturing! It will be the beginning of Guldbolaget in Bergkvara. And it was a real great start. In the same year, the law changes regarding the widow’s pension and Sweden breaks the wedding record this year. For Guldbolaget, this means a flying start with the production of wedding rings.
2019–30 years later: A lot has happened since that New Year’s 88–89. In the early 2000s, Helgesson and Rejneborg go their separate ways and Patrik is the one who takes over the company. At this point, Patrik and his childhood sweetheart Charlotta, have had time to both get married and start a family and they now decide to run Guldbolaget together, as a family business.
Today, their three children, Hugo, Filippa and Beata, are on their way to adulthood. Throughout their upbringing, Guldbolaget has been central to their lives.
The basement area in the former furniture store has been expanded to include the entire three stories. Modern technology and design are combined with genuine craftsmanship.
Today, about 20 people work at Guldbolaget making rings for hundreds of retailers in Sweden and Norway.
The staff, with their specific knowhow, is one of the most important assets in the company.
For Charlotta and Patrik, it is their passion for manufacturing and the excitement of the business itself that drives them to constantly develop and improve the company.
Each ring produced by Guldbolaget is unique and is only manufactured when a specific order has been placed.
Guldbolaget in Bergkvara, is foremost a family company, and is Sweden’s largest familyowned manufacturer of gold jewelry.
For the Rejneborg family, the line between private and business is fine. Life, family and business have, over the years, been woven together into a lifestyle.